Start with the basics

Introduction to Insights

Get acquainted with the Insights user interface. See how you can leverage location analytics to unlock answers. Discover how various data sources can work together to provide a complete picture.

Watch the videos

Create your first workbook

Ready for your first challenge? In this exercise, you are a business analyst for a consortium of colleges who wants to run a marketing campaign in states with high-value colleges. You've found data from the United States Department of Education that you think you can use for your campaign.

Follow the tutorial

Solve a spatial problem

Use location analytics to answer questions that go beyond map visualizations. Ready for your next challenge? Let’s revisit the college campaign exercise. This time, it's up to you to find states with colleges that have a good return on investment (ROI) for students.

Follow the tutorial

Share your analysis

Transform your analysis into an interactive data story. For your last challenge, you will use the results from the "solve a spatial problem" exercise to set up and share your results with others on your marketing team.

Follow the tutorial

Model your analysis as you work

Save time. You no longer have to copy and paste or, recollect how you performed your analysis. Insights automatically saves it as you work. Switch over to the “Analysis view” to see your analysis model. You can also share this or, an interactive report with others. 

Access and share your model

Work on a diverse set of problems

Slice, dice, and analyze data using location, or without. Use over 20 different data visualizations that help you uncover patterns, trends, correlations, and relationships in your data. Apply simple to advanced analysis methods such as regression, predict variable, calculate density and aggregation.

Your cheat sheet for analysis

Transform data into workable formats

Did you know? From Insights, you have access to the largest collection of ready-to-use geographic content such as demographics, spending behavior, and business topics for over 130 countries. Using data you have, you can transform it into location information. Join data, and do so spatially. 

Discover how you can benefit
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